![]() This is where the process stops being technical and begins to get a bit more subjective. More often than not, the more important a text element is, the larger and weightier its font will be. ![]() Qualities such as size, weight (or boldness), and spacing (including leading, the space between lines, and kerning, the space between letters) all play a role in how the viewer should navigate the page and what text should attract his or her attention first.ĭecide what parts of your design are essential and which are less important, and let your font choice reflect those priorities. Use contrast wherever possible to create a visual hierarchy If you can’t find a specific job for a font, it might be time to take a look at your choices. If you do choose to use a variety of fonts, the overall effect should be harmonious without being conflicting or cluttered.Ī good way to refine your font choices is to ensure that each font has a specific role or purpose in your design. While some projects will call for more elaborate font combinations, like when you’re designing a particularly decorative aesthetic, most layouts will benefit from restraint and forethought. Limit your font palette to (in most situations) 3 fonts By following (or selectively breaking) the rules that follow, you’ll set yourself up for a well-designed font pairing. ![]() Most layouts look best when the designer chooses at least two fonts to set the text: one for the headline or title and the other for the body (or bulk) of the text on a page. What is your go-to Script Typeface? /zlweWpzXKA Script Script typefaces use a flowing, cursive stroke. NEW: Inbox, a decorative display typeface offering new spin on the geometric sans genre: /MZP861A9uP This style can convey various moods and themes and are often consider much less formal that the other three typeface styles. Likewise, decorative typefaces are exceptional in that they often use unorthodox letter shapes and proportions to achieve distinctive results. Script typefaces are styled to mimic handwriting or calligraphic writing and are often ornamented with flourishes or touches that make them feel a bit more unique. The other two major styles of typefaces are script and decorative. Which style is best for your product will depend on its medium. Serif typefaces are typically thought of as easier to read in print while sans-serif typefaces tend to work better in digitally rendered products (like websites and PDFs). What font type do you use the most? /jOfH5xIACJ Serifs are the small lines and hooks at the end of the strokes in some letters. Sans-serif typefaces are composed of plain, simple lines (like Helevtica or Arial) while serif typefaces have slight projections that finish off strokes (like Times New Roman and Garamond). These are similar in style, but each has its own distinct finish. The first major distinction is between serif and sans-serif typefaces. This basic understanding of the categories will help establish a foundation upon which you can build your font palette. ![]() “Make sure your font choices reflect your brand’s values.” What’s the difference?įirst of all, let’s look at the different styles of typefaces and some common uses for each. ![]()
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